Boynton Beach, FL, April 28, 2025 – The Pyure Company proudly announces its continued partnership with Texas Motor Speedway (TMS) for the third consecutive year. As NASCAR fans rev up for another thrilling triple-header at The Great American Speedway, including the Wurth 400 presented by Liqui Moly, Andy’s Frozen Custard 300, and the Speedycash.com 250, Pyure’s systems are back in place across suite bars, hospitality areas, and even pit-level washrooms to ensure fresher, cleaner air and surfaces for everyone attending.
This multi-year collaboration reaffirms Pyure and TMS’s commitment to delivering a premium guest experience. Pyure’s systems use patented technology to continuously clean the air and surfaces by neutralizing odors, mold, airborne viruses, and bacteria—even in the most challenging environments.
“Our partnership with Texas Motor Speedway has been a standout example of how Pyure’s air and surface purification technology can enhance high-capacity hospitality experiences,” said Mahyar Khosravi, CEO of The Pyure Company. “In environments with lingering odors and high airborne pollutants, poor air quality can tarnish the guest experience. Pyure is proud to make a difference—reducing odor-causing contaminants and volatile organic compounds (VOCs) by up to 99%, according to third-party lab testing and field performance data in hospitality environments, even under high-traffic conditions. We’ve seen up to a 43% reduction in sick days in schools and consistent and significant odor elimination and surface bacteria reduction in commercial venues. We’re proud to support TMS with solutions that improve health and guest satisfaction and deliver measurable business outcomes.”
From luxury suite bars like Dale’s Left-Turn Lounge and Sway Bar to high-traffic elevator landings and restrooms, the placement of Pyure systems brings the power of the sun’s natural cleaning mechanism—hydroxyls—indoors. These systems are proven to reduce airborne and surface-level viruses and bacteria while cutting down unpleasant odors that impact guest perception.
“We’re thrilled to have Pyure back with us,” said Jason Wonderly, Vice President of Sales at Texas Motor Speedway. “Our guests expect top-tier experiences; air quality is a huge part of that. Whether in our suites or pit-level washrooms, Pyure helps us maintain an environment that feels fresh, clean, and welcoming. It’s a perfect fit for our commitment to excellence.”
Pyure’s solutions are used in the world’s most demanding environments—from healthcare and food processing to disaster response and commercial real estate. Their new flagship Insight Edge & MVP16™ system delivers up to a 30% reduction in total costs while integrating real-time IAQ monitoring, AI-driven optimization, seamless connectivity options, and, most importantly, measurable business outcomes. Whether in a luxury suite or a manufacturing facility, Pyure ensures the air works just as hard as the people in the room.
Learn more about Pyure’s work with Texas Motor Speedway and download our Odor-Eliminating brochure at https://discover.pyure.com/tms. To request a demo tailored to your venue, please contact us directly.
For more information or to book a media interview with a Pyure spokesperson, please contact: Adrienne Email: abuhr@pyure.com
About Texas Motor Speedway— Texas Motor Speedway is among the largest sports and entertainment venues in the United States and features an array of amenities such as Big Hoss TV, the largest single LED screen of any sports facility in North America, making it one of the premier venues in the world of sports. The 1.5-mile superspeedway located in Fort Worth hosts all three NASCAR national series among its various races and specialty events throughout the year. Texas Motor Speedway is owned and operated by Speedway Motorsports, LLC, a leading marketer and promoter of motorsports entertainment in the United States. For more information, please visit texasmotorspeedway.com.
About The Pyure Company — Inspired by nature and trusted to clean, The Pyure Company are world-leading air purifying technology innovators. Pyure’s commercial air purifiers are trusted worldwide to safely purify indoor air and surfaces, creating healthier environments for everyone while saving energy by bringing the power of the sun indoors. For over 15 years, The Pyure Company has been helping customers protect their health, improve wellness, and lower industrial by-products while reducing viruses, bacteria, and VOCs. Headquartered in Boynton Beach, Florida, Pyure is privately held. For more information, visit pyure.com.
Let’s get you where you need to be.
Which country do you live in?
