For our partner, Texas Motor Speedway (TMS), every detail of the race day experience matters, including the air you breathe.
During conversations with TMS’s customer service and operations leaders, key opportunities were identified to improve air freshness in high-profile, high-traffic areas. Due to the luxury suites’ operational constraints and ventilation system design, suite holders frequently reported musty odors and concerns about air quality. In the elevator towers accessing the suites, particularly towers 2 and 6, odors from elevator service pits and garbage rooms were noted. And in the garage pit restrooms, odor complaints were common during each race weekend.
TMS needed a plug-and-play solution to eliminate these persistent odors and create a more comfortable environment for suite holders, racing teams, staff, and VIP guests.
Working closely with the TMS operations team, Pyure conducted an on-site assessment and recommended a multi-unit deployment to address the unique odor challenges in each zone. The goal: deliver immediate improvements in air freshness. Pyure portable units were deployed in key locations:
Elevator Towers 3, 4, 5, and 6 – the most heavily trafficked guest and suite holder access points were treated with Slimline MAX units
Dale’s Left Turn Lounge, Sway Bar, and the Hospitality Suite – treated with 3 Pyure Mini50 units
Garage Pit Restrooms – outfitted with Pyure’s Boss units to combat deep-rooted odors in these high-use facilities
The result? Immediate improvements in odor control and the overall feeling of cleanliness.
“The addition of the Pyure unit into the garage restrooms at TMS has truly assisted with the musty odor and feeling of overall cleanliness.”
— David Wilson, Texas Motor Speedway Operations
Unlike conventional filtration-only air purification devices, Pyure’s technology actively neutralizes odors in hospitality environments. Using the natural cleansing power of hydroxyl, the same molecules the sun creates outdoors, Pyure’s systems continuously clean air and surfaces.
This advanced yet straightforward approach eliminates ambient odors and targets viruses, bacteria, mold, and allergens. The result is a fresher, healthier atmosphere that helps guests stay focused on the race-day excitement, not the air around them.
This year’s NASCAR triple-header at TMS — the Würth 400 Presented by Liqui Moly, Andy’s Frozen Custard 300, and SpeedyCash.com 250 — draws tens of thousands of fans to Fort Worth. As the crowds roll in, Pyure’s Dynamic Protection systems work behind the scenes to ensure hospitality spaces live up to the high standards expected by fans and sponsors.
“Our guests expect top-tier experiences; air quality is a huge part of that. Whether in our suites or pit-level washrooms, Pyure helps us maintain an environment that feels fresh, clean, and welcoming. It’s a perfect fit for our commitment to excellence.”
— Jason Wonderly, Vice President of Sales, Texas Motor Speedway
The Pyure+TMS partnership demonstrates how innovative air purification systems can solve complex odor problems in hospitality spaces. By improving air quality in some of the venue’s most visible and sensitive areas, Pyure is helping elevate the entire guest experience, enhance health outcomes, and protect brand reputation.
Learn more about how Pyure is transforming hospitality spaces through active odor elimination and air and surface purification:
➡️ Read the full 2025 TMS partnership announcement
➡️ Discover how Pyure can improve air quality in your hospitality venue
